Craig Hepburn, former Global Webmaster, STA Travel
"The implementation was primarily about offering our customers a new experience and giving them some real value-add. But that's not all it has done, STA has benefited in ways we never expected."
"We now have a new means of engaging with website visitors and the potential to turn them in to paying customers. The unique user generated content on the site has increased STA Travel's SEO ranking massively. Importantly, we have been able to reduce marketing spend and pay per click advertising on websites and search engines, due to the success and reach of the travel blogs. The service is now central to our business strategy due to
the sheer impact the implementation has had."
Kevin May, Editor, Travolution
"The winner offered a complete service to travellers, using mobile, video and maps within the blog to encourage excellent community participation."
"Once again STA Travel, working with its key partner Off Exploring, has shown fantastic leadership in the area of social media in travel. It is seen as a true pioneer in this field and has set the benchmark for others to try to follow. "
Pascal Fintoni, Head of E-Business, N-E-Life
Quote to be confirmed.